whenever i discover a new online shop i go through various stages of emotion. 1. i’m excited by all the beautiful clothes.2. i’m sad that i can’t order any of them. 3. i’m relieved because my credit card sits untouched. rinse, and repeat.
so when a friend alerted me to & Other Stories i went through all these stages, but i also marveled at the care that went into the look & feel of the shopping experience. i ended up browsing for far longer than i usually would any other online shop. i’m also taken by the beautiful design of their in-house beauty range - which i’m actually lusting after more than the clothes. i can just imagine these serums and potions sitting atop my sink.
& Other Stories is actually a brand under the H&M group, it kind of feels like a rad Scandi version of Zara. they just opened a shop in Regent Street in London, so i expect they will be branching out further afield soon enough.
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